Answers, without the small print.

Insurance-based primary care is priced around 12–15 minute visits, three-week schedules, and a coding model that rewards volume — not time, continuity, or root-cause thinking. SOZARA is cash-pay by design so we can spend 60–90 minutes in an initial visit, keep a small patient panel, offer same-day access, and prescribe based on what your labs and history actually show — not what a payer's formulary or authorization queue will allow.

Members typically use their insurance for labs, imaging, specialty referrals, and pharmacy — which we help coordinate — and pay a transparent, flat monthly membership for concierge access to their provider.

No. SOZARA membership covers your primary-care and longevity relationship with Kathryn Goodson, FNP, APRN-BC. We recommend keeping catastrophic or comprehensive medical insurance for hospitalizations, imaging, specialty care, ER visits, and pharmacy. Membership pairs with — rather than replaces — traditional insurance.

Rules vary and evolve. Concierge membership fees are sometimes reimbursable through an HSA or FSA depending on how the plan is structured; some employers also count them toward wellness benefits. Please consult your tax advisor or benefits administrator for guidance specific to your situation.

The Men's program combines a comprehensive men's-health lab panel (testosterone total & free, SHBG, estradiol, DHT, DHEA-S, PSA, thyroid, metabolic, lipids, hs-CRP), an executive physical with body-composition and cardiometabolic screening, and — where clinically appropriate — testosterone optimization (TRT), peptide protocols, and sexual-wellness evaluation. Follow-up labs occur at 90 days with a comprehensive re-assessment at six months. See the Men's page →

The Women's program addresses perimenopause, menopause, postpartum hormone shifts, and long-term bone, cardiovascular, and cognitive health. It includes a comprehensive women's-health lab panel, a 60-minute intake, and — where clinically appropriate — bioidentical hormone replacement (BHRT), peptide protocols, and preventive-screening coordination. See the Women's page →

When symptoms — energy, sleep, mood, libido, recovery, cycle changes — are affecting your daily life, or when your labs suggest suboptimal levels even in a technically "normal" range. Kathryn will review your full clinical picture rather than treat a single number in isolation.

Traditional insurance-based primary care is optimized around volume: short visits, rotating providers, phone trees, and prior-authorization bottlenecks. Concierge care is optimized around relationship: a small panel of patients, longer visits, direct provider access, same- or next-day availability, root-cause diagnostics, and coordinated referrals.

At SOZARA specifically, you see one provider — Kathryn Goodson — for every visit, message, and refill; your labs are reviewed against your history rather than triaged in a queue; and your care plan is written in one document instead of scattered across a chart.

All of it. Membership access is with Kathryn Goodson personally — not a rotating panel of providers, not a triage nurse, not a mid-level pool. Continuity is the product.

We help coordinate the referral, share relevant chart context with the specialist, and remain part of the loop when their recommendations come back. For hospitalizations, we integrate with your hospital-based providers and stay in touch through discharge and follow-up.